The Fiorentino Group Announces Rebranding as The Florida Group

JACKSONVILLE, Fla. — Nov. 21, 2025 — The Fiorentino Group, a comprehensive government relations and business development firm, today announced its rebranding to The Florida Group (TFG). 

Established in Jacksonville in 2002, The Florida Group’s expertise spans the political and policymaking processes at all levels of government. With a broad array of clients including Fortune 500 companies as well as public and nonprofit entities, the firm specializes in transportation, economic development, local governmental matters, education, health care and appropriations. The new brand embodies the company’s expanded practice throughout Northeast Florida, across the state and in Washington, D.C.

The updated name signals growth for the company and coincides with expanded roles among its executive team. Founder Marty Fiorentino will remain President, while three established employees will take on additional leadership responsibilities. Joe Mobley continues as Managing Partner, TFG Partner Davis Bean will now be Chair of State and Federal Practices, and Partner Melissa Langley Braude has been named Chair of the firm’s Local Practice. 

“As the industries we serve undergo transformation, so do we. This evolution reflects our commitment to growth — not only locally, but regionally and beyond,” said Fiorentino. “During their collective 35 years at the company, Joe, Davis and Melissa have seamlessly combined their strengths and networks to exceed client expectations and grow TFG. With our experience, strategic partnerships and a track record of impactful results, we remain committed to shaping the future of politics and business.”

As TFG continues to elevate its presence in Tallahassee and Washington, D.C., it has also strengthened its presence in Jacksonville by investing in a new home office in the Riverside neighborhood. The firm recently relocated its headquarters to 2120 Oak Street, a historic structure built in 1916 that has undergone a full renovation. 

“I’m extremely proud of the team we’ve assembled under Marty’s leadership. These changes position us to offer current and future clients a broader reach in Florida and Washington, D.C.  I’m excited for the future of the firm – TFG 2.0 is here, and the enthusiasm among our team has never been higher,” said Managing Partner Joe Mobley.

For more information, visit TheFloridaGroup.com.