TALLAHASSEE, Fla.—Today, FloridaCommerce congratulates VISIT FLORIDA on the appointment of Bryan Griffin as its new President and Chief Executive Officer. With a proven record of strategic leadership and a passion for public service, Bryan brings a wealth of experience that will support and advance Florida’s position as the nation’s top travel destination.
As the official tourism marketing corporation for the state, VISIT FLORIDA plays a vital role in supporting Florida’s robust economy through tourism promotion and partnership with the business community. Bryan’s appointment signals a continued commitment to innovation and growth within the state’s tourism sector.
“Bryan Griffin’s leadership experience, commitment to public service and deep understanding of Florida’s strengths make him well-positioned to lead VISIT FLORIDA into this next chapter,” said Secretary of Commerce J. Alex Kelly. “As Florida continues to break records in tourism, attracting visitors from across the nation and around the world, Bryan’s strategic vision and drive will be essential in sustaining and expanding that momentum.”
“On behalf of the Board, we warmly welcome Bryan Griffin in his new role with VISIT FLORIDA,” said Eric Marshall, Senior Vice President of Destination Sales, Universal Orlando Resort and VISIT FLORIDA Board of Directors Chair. “Bryan’s experience, commitment to public service, and extensive experience in marketing and communications will ensure Florida continues to be the #1 tourism destination.”
A lawyer, author, and business owner from Tampa, FL, Bryan currently serves as the Communications Director for Governor Ron DeSantis and has articulated the policies and priorities of the Free State of Florida for the last three years. He has extensive experience in communications, marketing, and management, and has owned and managed small businesses including a craft beverage establishment in Tampa.
Florida’s consistent growth in tourism not only reflects the state’s broad appeal but also fuels economic strength, supporting jobs, businesses and communities across the state. With continued investment and strategic promotion, Florida is positioned for even greater success as the most visited destination in the United States. VISIT FLORIDA Interim President and CEO Craig Thomas will continue his service as VISIT FLORIDA’s Chief Operations Officer.
