Hagerty, which six months ago added the Amelia Island Concours to its growing portfolio, has announced that the annual Florida collector car event will henceforth be known as The Amelia. The rebranding includes a new logo, a reimagined schedule of events, and a recently launched website. Officials said the changes “are indicative of the event’s evolution—an effort to innovate while honoring tradition.”
This year’s gathering, scheduled for March 3–6, will feature an all-new Cars & Community suite of events on Saturday. Activities include the well-established and renamed Cars & Caffeine, a 1980s and ’90s-focused RADwood display, the fun and low-brow Concours d’Lemons, and The Amelia’s first-ever Kids Zone. A portion of every Cars & Community ticket sold will support local and national charitable partners.
Previous attendees can look forward to a fresh take on Saturday evening’s traditional Gala. Sunday’s concours showfield will continue to reflect automotive excellence, along with new family-friendly features and enhanced hospitality and dining options.
The Amelia’s new logo design showcases the event’s framed initials and represents Hagerty’s goal to save driving and car culture for future generations.
“The Amelia is truly a motoring event like no other and we wanted a logo that reflected its strength and uniqueness,” says Tarra Warnes, Hagerty’s Vice President of Creative Strategy.
Special concours classes at the 2022 event will include anniversary celebrations of the 24 Hours of Daytona (60th) and the 12 Hours of Sebring (70th), as well as the 75th anniversary of Ferrari, 100th anniversary of Lincoln, and the 90th anniversary of the 1932 Ford. Additional concours features will include the interesting vehicles of the Davis Motorcar Company, Indy roadsters, aluminum Porsche race cars, Waterhouse Coachwork, and more.
Tickets for the weekend events will go on sale later this month.
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