Local Barberitos Owners Named as Franchisees of the Year

Barberitos, a fast-casual burrito restaurant with 50 locations across the Southeast, named Kate and Bobby Wilder as its 2020 Franchisees of the Year Award recipients.

The award was presented at the chain’s annual National Franchisee Convention held virtually Jan. 27.

The Franchisee of the Year Award recognizes a franchisee for overall sales, active participation in its community, creating a positive work team environment, encouraging team members, utilizing the Barberitos App, involvement in Barberitos corporate initiatives, attending Barberitos webinars and meetings, and embodying the Barberitos’ brand.

These characteristics support Barberitos’ mission statement to serve others with a focus on food, community and people. The Wilders’ own four Barberitos’ locations that include the restaurants at 1519 Sadler Road in Fernandina Beach and 463867 State Road 200 in Yulee. They also own restaurants in Jacksonville and St. Marys, Ga.

“To win this award is a tremendous honor, and we are so thankful for our incredible teams at each location that played such an integral role in us receiving this recognition,” Bobby Wilder said. “Even more so during this difficult year, it has become our passion to make a difference in the community serving our fresh, healthy food and providing firstclass customer service.”

Barberitos is a Southwestern Grille dedicated to serving farmfresh, high-quality food in a fastcasual restaurant environment. Many of the restaurants’ menu items are prepared or cooked in-house daily, including handsmashed guacamole, homemade salsas, fresh-cut vegetables as well as chicken, steak, turkey, pork, tofu, rice and beans.

“Kate and Bobby always believe in the brand and embody everything we value in a franchisee,” Barberitos founder and CEO Downing Barber said. “During 2021, we hope all of our operators can make as big an impact in the community as the Wilders have done.”

For more information about Barberitos, visit www.barberitos.com.

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